The greatest sports stories aren’t always about who won. Sometimes, the most meaningful part of an athlete’s story happens long before they ever step onto the field, court, or competition floor. It’s about where they came from, who supported them, and the moments that shaped them into the athletes people eventually see. Social media has […]
More Than the Final Score Read More »
Before starting this project, I knew Acrobatics and Tumbling wasn’t one of the most recognized collegiate sports, but I didn’t realize just how much opportunity the NCATA has to grow through social media. As a former Acrobatics and Tumbling athlete, this campaign was personal to me. I know the countless hours athletes spend training, the
More Than the Mat: Why NCATA’s Story Deserves to Be Told Read More »
If you’ve ever managed a social media account, you’ve probably been told to include a link whenever you want people to visit your website. It seems like common sense: if you want people to buy a product, read an article, or sign up for something, you need to give them a link. But after learning
Think Before You Link Read More »
Think about the last time you heard about a new product, athlete, or business. There’s a good chance the first thing you did was look them up on Instagram. In today’s digital world, Instagram has become much more than a social media platform. For many brands, it serves as a first impression, a marketing tool,
Why Every Brand Needs Instagram Read More »
It’s hard to imagine a world without social media now. At this point, social media is more than entertainment; it’s part of our culture. It influences the way we communicate, shop, learn, market businesses, and even see ourselves. Whether people realize it or not, social media has become deeply connected to everyday life. I think
The Future of Social Media Is Already Here Read More »
For my final project, I chose to rebrand Dip Top Ice Cream, a locally owned shop in Orange, Connecticut, that has been serving the community since 1956. Dip Top is known for its classic ice cream offerings like cones, sundaes, and milkshakes, and it has built a strong reputation as a casual, welcoming destination. A
A Fresh Scoop: Reimagining the Dip Top Brand Read More »
Before starting this project, I didn’t realize how much thought actually goes into designing something as simple as a newsletter or a website. I’ve always seen brands like Dip Top Ice Cream as just fun and visual, but going through the process myself made me understand how intentional every decision really is. The first step
Before learning more about the Arab Spring, I had heard the term before, but I never fully understood how much social media actually played a role in it. Looking into it now, it’s honestly unbelievable to see how powerful it was. The Arab Spring was a series of protests across countries like Tunisia and Egypt,
Can a Post Change the World? Read More »
At first glance, design seems like it’s all about aesthetics. Colors, fonts, images — making something look good. But the more I’ve learned about layout and design, the more I’ve realized that good design is less about how something looks and more about how it works. That’s where visual hierarchy comes in. Visual hierarchy is
Not all content is created equal. Some posts you scroll past without even thinking. Others stay with you. You remember them, share them, and sometimes they even change the way you think. That’s what “stickiness” is: content that grabs attention and actually stays with the audience. In social media, stickiness is everything. It’s what drives
What Actually Sticks With US Read More »