ICM 526

Not all content is created equal. Some posts you scroll past without even thinking. Others stay with you. You remember them, share them, and sometimes they even change the way you think. That’s what “stickiness” is: content that grabs attention and actually stays with the audience. In social media, stickiness is everything. It’s what drives […]

Before watching Kony 2012, I had heard about it, but I never actually sat down and understood what it was. Watching it now, years later, was honestly overwhelming. The video is powerful in the way it tells its story. It focuses on Joseph Kony, a warlord responsible for abducting children and forcing them into violence,

Scrolling through social media, it’s almost impossible not to come across a cause. A hashtag, a post, a video, all asking for attention, awareness, and action. This is what we now call social media activism. At its core, it’s the use of platforms like Instagram, X, and TikTok to raise awareness, share information, and bring

I’ve always seen social media as a powerful tool for change, but the more I’ve learned about it, the more I’ve realized it’s not that simple. It’s easy to assume that posting, sharing, and spreading awareness automatically leads to impact, but that’s not always the case. Still, despite its flaws, I find myself hopeful about