THE KAT LOGS

Think about the last time you heard about a new product, athlete, or business. There’s a good chance the first thing you did was look them up on Instagram. In today’s...

It’s hard to imagine a world without social media now. At this point, social media is more than entertainment; it’s part of our culture. It influences the way we communicate, shop,...

For my final project, I chose to rebrand Dip Top Ice Cream, a locally owned shop in Orange, Connecticut, that has been serving the community since 1956. Dip Top is known for its classic...

Before starting this project, I didn’t realize how much thought actually goes into designing something as simple as a newsletter or a website. I’ve always seen brands like Dip Top Ice...

Before learning more about the Arab Spring, I had heard the term before, but I never fully understood how much social media actually played a role in it. Looking into it now, it’s...

At first glance, design seems like it’s all about aesthetics. Colors, fonts, images — making something look good. But the more I’ve learned about layout and design, the more I’ve...