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empathy
Designing for People, Not Just Problems
Have you ever used a website or app and thought, “Why did they design it this way?” I definitely have. Sometimes something looks great but is frustrating to use. That is where empathy...
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Designing What Comes Next
What If the Future Looked Different? When we think about the future, it is easy to picture flying cars, robots, and technology that seems almost impossible today. But what if thinking...
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lv
From First Impression to Lasting Impression: Louis Vuitton & Patagonia
Every time we visit a website, we have some kind of reaction to it. Sometimes we immediately think a website looks modern and exciting, while other times it might feel confusing or...
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nike
Understanding UX Through Nike and e.l.f. Cosmetics
Every time we use a website, we have certain expectations about how it is supposed to work. We expect buttons to be clickable, icons to represent something familiar to us, and the website...
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Look Again
A movie can tell us a lot before a character ever says a word. A bright red car, a worn-out robot, a hospital room, or even a staircase can give us clues about who a character is, what...
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More Than the Final Score
The greatest sports stories aren’t always about who won. Sometimes, the most meaningful part of an athlete’s story happens long before they ever step onto the field, court,...
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