DCCS 522

Before starting this project, I knew Acrobatics and Tumbling wasn’t one of the most recognized collegiate sports, but I didn’t realize just how much opportunity the NCATA has to grow through social media. As a former Acrobatics and Tumbling athlete, this campaign was personal to me. I know the countless hours athletes spend training, the […]

If you’ve ever managed a social media account, you’ve probably been told to include a link whenever you want people to visit your website. It seems like common sense: if you want people to buy a product, read an article, or sign up for something, you need to give them a link. But after learning

Think about the last time you heard about a new product, athlete, or business. There’s a good chance the first thing you did was look them up on Instagram. In today’s digital world, Instagram has become much more than a social media platform. For many brands, it serves as a first impression, a marketing tool,

It’s hard to imagine a world without social media now. At this point, social media is more than entertainment; it’s part of our culture. It influences the way we communicate, shop, learn, market businesses, and even see ourselves. Whether people realize it or not, social media has become deeply connected to everyday life. I think