Think about the last time you bought something you did not necessarily need. Maybe it was a coffee from your favorite café, a candle from a brand you love, or a product that simply looked too good to leave behind. What made you choose that specific product? Sometimes, the answer is not the product itself.
Designed to Be Remembered Read More »
What If the Future Looked Different? When we think about the future, it is easy to picture flying cars, robots, and technology that seems almost impossible today. But what if thinking about the future is not really about predicting what will happen? What if it is about imagining what could happen? This is what I
Designing What Comes Next Read More »
A movie can tell us a lot before a character ever says a word. A bright red car, a worn-out robot, a hospital room, or even a staircase can give us clues about who a character is, what they have been through, and what might happen next. As viewers, we tend to focus on the